Following the success of last year, CME organised Green Week yet again to raise awareness of the pressing climate crisis and inspire audiences to make more sustainable choices. CME delivered content to almost 24 million viewers of all ages and backgrounds across 7 European countries — with Pro TV Chisinau Moldova station joining them.

Throughout Green Week (from June 10 to 16), CME’s TV stations integrated sustainability-related content into their daily shows, morning shows, lifestyle programmes, news coverage, and promo campaigns. This year’s main focus was on 7 core topics: transport, recycling, food, energy, biodiversity, water, and good practices. Over 9 million viewers watched Green Week-related content in primetime broadcasting.

Additionally, 23 business partners joined CME’s activities and closed deals related to Green Week. Altogether 217 articles were published online, with bTV being a leading contributor with their 51 articles utilizing also their radio websites. Increased engagement among employees was registered (compared to last year). Over 1,250 employees participated in 35 internal activities, from zero-waste cooking lessons to charity donations to using sustainable modes of transport to work.

As an industry leader, CME recognizes its reach and power to inspire audiences in their choices. Green Week, a part of CME’s ESG strategy, is a perfect example.